About Southend Financial

Whether you're buying, selling, refinancing, or building your dream home, you have a lot riding on your loan officer. Since market conditions and mortgage programs change frequently, you need to make sure you're dealing with a top professional who is able to give you quick and accurate financial advice.

As experienced loan officers we have the knowledge and expertise you need to explore the many financing options available. Ensuring that you make the right choice for you and your family is our ultimate goal, and we are committed to providing our customers with mortgage services that exceed their expectations.

Southend Financial, LLC

Southend Financial, LLC

NMLS #2184938

191 N Main Street, Ste #2, Rutherfordton, NC 28139

Our Values

Service with Integrity

We treat every client like family. Your financial wellbeing is our top priority, not a transaction.

Expert Guidance

Our experienced loan officers stay current on every program, rate change, and regulation so you don't have to.

Personalized Solutions

No two borrowers are the same. We take the time to understand your unique situation and find the right fit.

Serving Clients Across 13 States

We're licensed to help you wherever you are.

AlabamaColoradoConnecticutFloridaGeorgiaMarylandMississippiNorth CarolinaSouth CarolinaTennesseeTexasVirginiaWest Virginia