Terms & Conditions

These Terms & Conditions (“Terms”) govern use of the websites and online services operated by Southend Financial, LLC (“Southend Financial,” “we,” “us,” or “our”), including southendfinancial.com and related pages (the “Site”), and participation in our SMS/text messaging program.

Acceptance of terms

By using the Site, you agree to these website Terms and our Privacy Policy. SMS/text messaging is optional and requires a separate, affirmative opt-in. Using the Site or submitting an application does not by itself enroll you in SMS. See our SMS Terms & Conditions for the text messaging program.

SMS / text messaging program

Southend Financial offers an optional SMS program for customers and prospective borrowers who provide consent. Full program terms, opt-in/opt-out, and mobile-data sharing rules are stated in our SMS Terms & Conditions. Program messages may include loan application updates, document or scheduling reminders, appointment confirmations, responses to inquiries, and related customer-care communications about your mortgage inquiry or loan file.

• Brand: Southend Financial, LLC
• Message frequency: Varies based on your loan status and activity (typically a few messages per week when your file is active; fewer when inactive).
• Message and data rates may apply.
• Opt-in: You may opt in by checking the SMS consent box on https://southendfinancial.com/apply. Consent is not a condition of purchase or of obtaining loan services.
• Opt-out: Reply STOP to any message to unsubscribe. You may also ask us to remove SMS consent. After opting out you will receive a confirmation and we will stop sending marketing/customer-care SMS to that number unless you opt in again.
• Help: Reply HELP for help, or contact us at admin@southendfinancial.com or (980) 999-2220.

Carriers are not liable for delayed or undelivered messages. We may modify or discontinue the SMS program at any time.

Mobile information and privacy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We do not sell, rent, or transfer mobile numbers or SMS opt-in data to third parties or affiliates for their marketing. See SMS Terms & Conditions and our Privacy Policy.

Website use

Content on the Site is for general informational purposes and does not constitute a loan commitment, rate lock, or offer of credit. Loan products are subject to credit approval, underwriting, and applicable law. Rates, fees, and terms may change without notice.

Contact

Southend Financial, LLC
Questions about these Terms or the SMS program: admin@southendfinancial.com

Changes

We may update these Terms from time to time. The “Last updated” date at the top of this page will change when we do. Continued use of the Site or SMS program after changes means you accept the updated Terms.